"SERIOUS GRAPHIC DESIGN QUESTION: do you think the Little Caesar's logo is the only logo to exist with chest hair?"
-me via twitter, 2/16/15
asking the hard hitting questions because I take this very seriously
A woman once critiqued my work by informing me “the Obama font has already been played out,” to which I hastily replied “that’s Futura, not Gotham! There IS a difference!” I spent the remainder of the meeting breaking down the visual elements of Bauhaus design and explaining how Gotham could not exist without Futura. Needless to say I didn’t book that client, but I left feeling roused as an advocate against the slander of Futura.
Flash back seven years to my high school yearbook room as learned my first Adobe program and kerned out headlines like ‘Picture Perfect’ and ‘Get Your Head in the Game,’ all in our chosen font family: Gotham. There, I first started committing to memory keyboard shortcuts and becoming an advocate for white space. After giving up my childhood dream of becoming a hair model in shampoo commercials, I added to my arsenal of command codes and learned to write a better headline as I studied graphic design and advertising at The University of Tampa.
When I realized the things I got excited about could and should dictate my work, I became more involved in Tampa’s creative community- seeking out local art, business, and music as ways to fill my time. I admired the ingenuity in these do-it-together environments and channeled that found passion for discovery into finding innovative design solutions. Upon graduating and relocating to Washington, DC, I’ve upheld these ideals to refine my aesthetic and create work that is energetic and bold. Get in touch and let’s do that together!
(SORRY IF I RAMBLED...)
© 2015. ERIN SWARTHOUT. ALL RIGHTS RESERVED.